Campaign Focus: Cost-efficient consideration-stage engagement through Pinterest Ads.
I executed this Pinterest Ads Pin Click (Consideration) campaign to drive engagement and consideration-stage interactions for One & Only Cashmere. The campaign ran from November 17 to November 22, 2025, focusing on maximizing pin clicks through visually engaging static creatives at a highly efficient cost.
Campaign Objective
To increase user engagement and consideration by encouraging pin clicks on visually rich static ads. This campaign demonstrates my ability to execute mid-funnel Pinterest campaigns, optimising for engagement rather than pure reach or conversion.
My Role
I managed the campaign end-to-end, taking full ownership of setup, execution, and performance analysis. My responsibilities included:
- Configuring the Pin Click (Consideration Campaign) in Pinterest Ads Manager
- Selecting and deploying static pin creatives
- Managing spend to maintain low CPC and CPM
- Monitoring engagement metrics at the creative level
- Analysing performance for future optimisations
Key Strategies Implemented
Static Creative Optimisation
I used static pin creatives designed to attract attention and encourage interaction within Pinterest’s discovery feed, focusing on visual appeal and relevance.
Consideration-Stage Optimisation
The campaign was optimized specifically for pin clicks, ensuring delivery prioritized users most likely to engage with the content.
Highly Efficient Budget Management
I carefully controlled spend to achieve maximum engagement efficiency, maintaining exceptionally low CPC and CPM throughout the campaign.
Creative-Level Performance Evaluation
I analyzed engagement at the creative level to identify which visuals generated the strongest interaction signals for consideration-stage objectives.
Key Metrics & Results
Here is a snapshot of the campaign performance
Pinterest Ads Pin Click Campaign Results:
- Ad format: Static
- Impressions: 1106
- Pin Clicks: 8
- Average CPC: A$0.20
- Average CPM: A$1.41
- Total Spend: A$1.56
The campaign achieved exceptionally low cost per click, demonstrating strong creative resonance and efficient mid-funnel engagement performance.
Impact and Key Takeaways
This Pinterest Ads Pin Click (Consideration) campaign successfully delivered high-efficiency engagement using static creatives and minimal spend. Key outcomes include:
- Validation of static pins as an effective consideration stage-format.
- Strong engagement at an ultra low CPC.
- Actionable insights for scaling consideration campaigns and creative testing.
This case study highlights my ability to manage and optimise Pinterest campaigns across different funnel stages, applying platform-specific strategies to achieve cost-efficient results.