There are different steps that have been taken into consideration before launching the brand awareness campaign.
- Define Campaign Objective
- Research and Plan
- Develop Creative Assets
- Launch and Monitor Progress
Brand Awareness – Define Campaign Objective
Campaign Objective: Website Traffic Campaign Rocketvolpe SEO
Target Audience: Australia, Canada, United Kingdom, United States
Research and Plan
After defining the campaign objective, research competitors’ campaigns for inspiration, Also, it is necessary to identify the preferences of the target audience and set up a budget.
Audience Preference: 18 or older
Budget: $20 daily
Location: Australia, United Kingdom: London, United States: New York and Canada
Develop Creative Assets
After setting the budget, I created high-quality ad creatives using Canva to engage users effectively. The Facebook Ad creative included all the essential information to ensure users clearly understood the message. Once I added the creative to the campaign setup, I launched the campaign and began monitoring its performance.
Lanch the Brand Awareness Campaign
After setting everything up, I launched the campaign, allowing time to gather insights. In my case, the campaign ran from 30 January 2024 to 24 February 2024. As such, there have been some important metrics, such as link clicks, as shown in the following diagram below:
The data above shows that 463 users clicked the ad during the campaign period, each costing $0.36. I spent a total of $168.56 on the campaign, as illustrated in the diagram. These 463 users viewed the ad on the platform, found it compelling, and clicked through to the company’s landing page.