Welcome to my portfolio — a collection of real-world digital marketing campaigns I’ve led across Meta, Google, and SEO. Each project focuses on lead generation, paid advertising, and campaign optimisation, showcasing the strategy, tools used, and measurable results that drive business growth.
My Portfolio for OESON
LEAD GENERATION CAMPAIGN – META ADS FOR OESON
Generated 759 leads across 3 Meta campaigns — including 586 leads at $0.61 CPC — by refining audiences, creatives, and budget allocation for optimal cost-efficiency.
WEBSITE TRAFFIC CAMPAIGN – META ADS FOR OESON
Generated 666 clicks with a $0.36 cost per click, scaling OESON’s brand reach on Meta for under $240 total spend.
OFF-PAGE SEO STRATEGIES
Improved domain authority by 15% and increased organic traffic by 40% in the first month through keyword-driven blog optimisation and internal linking strategy.
Website Campaigns
Google Traffic Campaign
Traffic Generation: 1.16K Clicks at an Unbeatable $0.17 CPC.
LinkedIn Traffic Campaign
Ads: 62 Targeted Website Visits at an Efficient A$5.04 CPC for Professionals.
These are my traffic campaigns for my website, showcasing my initiative in the digital marketing field. By launching such campaigns, I can demonstrate my performance marketing skills. I have also launched a lead-generation campaign on LinkedIn, which is currently ongoing and has generated two leads so far. Next, I have implemented an innovative approach to generate leads through LinkedIn campaigns, resulting in nine leads so far, despite a limited budget due to constrained funds.
LinkedIn Lead Campaigns
Lead Gen Success: 9 Leads at an Efficient A$28.19 CPL.
My Case Studies for One & Only Cashmere
Pinterest Traffic Campaign
Generated 13.59K impressions at A$55.30 with optimised audience, creatives and budget allocation.
Pinterest Pin Click Consideration Campaign
Generated 8 Pin Clicks at A$1.56 with optimised creatives and budget allocation.